More than Meta Conversion tracking.
Turn your data into profit by influencing how ad algorithms optimize.
Increase your campaign performance by at least +19% on average.
Mable captures, enriches, and delivers 100% accurate conversion data in real time to Meta, Google, TikTok, and Pinterest. It lets you actively control how algorithms optimize your campaigns by providing custom events and audiences with pre-deduplicated data for higher match rates. All in one easy-to-install, no-code solution for Shopify.
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The result: GDPR-compliant tracking that’s immune to AdBlockers, iOS restrictions, and Safari ITP.
Only consent can limit it - like with every other tool - but technical blocking is no longer an issue.
All on autopilot, directly in your ad accounts.
"After the iOS14 launch, we saw a drop in our paid social performance. With Mable we were able to track almost twice as many purchase events as before, our insights and performance improved massively. A real game changer!"
mybacs®
still using Shopify's standard integration for Meta?
Your Standard Tracking Setup slows down Growth
Inefficient Targeting Wastes Budget
Scaling is not rarely a challenge in its own right. While creatives or “too small” target groups often dominate discussions, a crucial overlooked aspect is the data foundation of the algorithm.
When ad platforms lack precise conversion signals, their algorithms struggle to identify the right audience. This leads to inefficient targeting, higher scatter losses, and lower campaign profitability.
Slow Learning Phases Delay Performance
Every digital ads campaign initially needs to collect data on which type of users convert and which don’t to learn who to target. During this learning phase the targeting is not yet optimized and the marketing spend is therefore deployed less efficiently.
Imprecise or incomplete tracking reduces the volume of usable conversion data, prolonging the learning phase of your campaigns. As a result, platforms take longer to optimize, leading to increasing acquisition costs and delaying scale.
Inaccurate Attribution Clouds Decision-Making
In creative testing a few conversions can make the difference when deciding which ads to scale and which to stop. Incomplete conversion data can lead to wrong decisions and high costs while scaling due to insufficient information.
Poor data quality causes ad platforms to misattribute conversions or miss them entirely. This distorts performance reporting and leads to flawed decisions in budgeting, creative testing, and scaling strategies.
How Mable Turns High-End Tracking Data
Into Real Business Results
drive more profit from your Meta Ads
In Minutes with Mable
Set up the Mable Shopify App
Connect your ad accounts
Connect your ad accounts
Optimize with Better Data
Any Questions?
What’s the difference between Mable and other Tracking Tools?
We are often asked if Mable is comparable to other tools like Triplewhale, Tracify or other attribution tools. However, those tools are a completely different category of tools with a different purpose. These tools offer external attribution analysis, without passing the data to the algorithm.
Mable, on the other hand, records the conversion events in the shop as precisely and completely as possible and transfers this data directly to the platform algorithms via the Conversion API.
Is Mable GDPR compliant?
In the development of Mable we are working very closely with a Law Firm that specializes in Data Privacy to make sure Mable always complies with the most recent data privacy laws.
Like all Tracking Tools, Mable can only track users in the EU if they have given their Consent to being tracked. As long as Mable is connected to the Consent Banner in your Shop, Mable tracking is 100% GDPR compliant.
Out of the box Mable can be integrated with most Consent Banners on the market. If you are using a special Consent Banner, you can always connect it manually to Mable via our Custom Consent API.
Why do companies use Mable?
With Mable, companies ensure that the advertising platforms they spend thousands of dollars on each month work as cost-efficient and accurate as possible to maximize the Return on Investment of their Marketing Spend. Through better Insights Mable also helps with decision making and budget allocation.
Which attribution windows does Mable support?
Since Mable focuses purely on accurate conversion data collection and sends this data directly to your advertising platform, Mable is not bound to any specific Attribution Window. Instead the respective advertising platform decides which Attribution Windows to offer.
However, we see significant increases in the number of attributed conversions, especially with very high CPAs and long customer journeys. This means the longer attribution windows offered by the platforms start to work better again when using Mable data.
Does Mable track in real time?
Yes, the average transmission time of Mable is less than 10 seconds.
Does Mable have an impact on page speed?
The Mable App/ Plugin is especially optimised for page speed. The size of the package is less than 50 kb and is therefore very small compared to other tools.