Mable 2.0 Core Is Live - The Next Generation Of Data Driven Optimization
.png)
We’re excited to announce the launch of Mable 2.0 Core, a major update built to solve real challenges faced by performance marketers, ecommerce operators, and growth teams using Shopify and Shopware.
Whether you're managing a single storefront or running a complex multi-market setup, Mable 2.0 gives you deeper control over your tracking, cleaner data for your ad platforms, and smarter ways to optimize your campaigns, without compromising on privacy or accuracy.
What’s Still Included from Mable 1.0
Mable 2.0 Core builds on everything that made Mable 1.0 so effective:
- Server and browser-side tracking for full signal coverage
- Resilience to iOS 14.5+, Safari ITP, and ad blockers
- GDPR-compliant consent and event logic
- Dudiplication session logic to avoid overcounting
- Shorter learning phases and faster ad optimization
Now, we’re going further.
What’s New in Mable 2.0 Core
Every feature in this release is based on direct feedback from Mable customers who needed more precise control, better attribution, and reliable insights across stores, platforms, and campaigns.
Here’s a quick overview of what’s new:
.png)
Shopify Markets: Market-Specific Pixel Routing
The problem:
Until now, no tracking solution could send events from different Shopify Markets to different pixels. All events from all markets within one Shopify store were bundled together, making regional campaign optimization impossible.
As a result, many brands avoided using Shopify Markets entirely and instead created one separate Shopify store per market, just to maintain clean tracking, leading to unnecessary operational complexity and higher Shopify fees.
How Mable helps:
Mable is the first solution that can route events from Shopify Markets to separate pixels. Each market’s events are tagged and can be sent to a specific Meta Pixel or Google Conversion, giving you full control without needing multiple stores.
Why it matters:
You can finally use Shopify Markets without compromising your tracking. That means fewer storefronts, lower platform costs, and better-performing regional campaigns, all from one centralized store.
Data Hygiene: Control What You Send and Why It Matters
The problem:
Ad platforms rely on conversion data to learn, optimize, and evaluate campaign effectiveness. But if your data includes test orders, tax-heavy totals, or irrelevant transactions, your results will be misleading and your campaigns less effective.
How Mable helps:
Mable 2.0 Core introduces advanced, store-wide controls that let you define exactly what gets sent as conversion data and what gets filtered out.
You can now:
- Choose between gross or net revenue as your conversion value
- Apply this logic across all integrations, including Meta, Google, TikTok, Pinterest, and GA
- Exclude zero-value orders, such as test purchases, influencer gifts, or manual adjustments
- Filter any order type by tagging it in Shopify using
MABLE_filter_out
Some orders, like marketplace and subscription reorders, are automatically filtered unless you explicitly allow them. This is not a feature, but a safeguard to ensure event data is only sent when user consent is valid.
Why it matters:
These controls help you protect data quality, improve attribution accuracy, and send cleaner signals to your ad platforms, all without touching code.
External Landing Page Tracking
The problem:
If you drive traffic to landing pages outside your Shopify site, such as a WordPress microsite, most tracking tools lose visibility. That means no attribution and no lead event tracking.
How Mable helps:
You can now place a lightweight Mable script on any external domain to track:
- Page views
- Lead events, such as newsletter signups or email submissions
Each landing page is tied to a specific market. Mable only accepts traffic from validated URLs, and any unapproved or deleted pages are automatically blocked.
Why it matters:
You can finally track full-funnel campaigns across landing pages and storefronts, without compromising on consent or routing accuracy.
Consent must be managed by you. Mable loads if the script loads, so you stay in control of how and when consent is triggered.
Catalog Matching with Product ID Checker
The problem:
Meta catalog ads rely on exact product ID matches between your Shopify store and your Meta product feed. If your event IDs don’t match your catalog, purchases and views won’t register and your ads won’t optimize.
How Mable helps:
Mable’s new checker tool compares your Shopify data against your existing Meta catalog. It shows match rates for:
- Product ID
- Variant ID
- SKU
You choose the best-matching ID to send, and Mable applies it across all catalog-related events, not just purchases.
Why it matters:
No more mismatched events or broken catalog ads. You get clean tracking for Meta Advantage+, dynamic product ads, and other catalog-driven campaigns.
Automated catalog syncing is on the roadmap, but not yet live. The checker is a fast, effective interim solution.
Performance Analytics: A Smarter Overview Starts Here
The problem:
Growth and marketing teams need a clear, trustworthy overview of their performance metrics. But most analytics dashboards either show raw data with no context, or break under cross-channel complexity.
How Mable helps:
With the new Performance Overview Home screen, you get a clear, actionable snapshot of your store's marketing and attribution data, all in one place.
You can now track:
- Net Revenue and Order Volume over time
- Destination Connection Status for Google, Meta, TikTok and Pinterest (GA4 coming soon)
- Data Quality:
- Tracking Quality Status with processed order overview
- Privacy Permission Status, with a breakdown of orders with privacy permission and total orders
- Attribution Parameters Status, separated in core and additional parameters
- Channel-specific Net Revenue, Marketing Costs, Order, NC, CAC, ROAS, aROAS, CPO, and Net AOV (coming soon)
Why it matters:
This isn’t just a visual upgrade. It’s the foundation for performance transparency, giving marketers and e-commerce leads real clarity on which channels are driving value and which signals are trusted.
Multi-Store Management: Connect and Scale with Simplicity
The problem:
Brands with multiple stores - across countries, brands, or test environments - often struggle with fragmented tracking and disconnected subscriptions.
How Mable helps:
With Mable 2.0 Core, you can now self-connect additional stores directly within your account. Each store can be configured with its own tracking setup, and if relevant, grouped under a shared subscription.
Why it matters:
No more onboarding friction or manual coordination. Whether you're running regional storefronts, brand portfolios, or staging environments, Mable lets you manage and scale store tracking in a centralized, secure way.
Billing That Scales with Your Business
The problem:
Fixed-fee tracking or traffic tier limits don’t scale well with real growth.
How Mable helps:
Mable now uses session-based billing, giving you a usage-based pricing model that adjusts as your traffic grows, with no tracking caps, overage penalties, or feature restrictions.
Why Get Mable 2.0 Core?
Mable 2.0 Core is the next step for brands who want to future-proof their analytics and growth strategies. Whether you’re running a single store or managing complex multi-market operations, Mable 2.0 Core gives you the tools you need to succeed.
Get Started Today
Ready to level up? Learn more about Mable 2.0 Core or contact our team to upgrade your current Mable version.
Any Questions?
What’s the difference between Mable and other Tracking Tools?
We are often asked if Mable is comparable to other tools like Triplewhale, Tracify or other attribution tools. However, those tools are a completely different category of tools with a different purpose. These tools offer external attribution analysis, without passing the data to the algorithm.
Mable, on the other hand, records the conversion events in the shop as precisely and completely as possible and transfers this data directly to the platform algorithms via the Conversion API.
Is Mable GDPR compliant?
In the development of Mable we are working very closely with a Law Firm that specializes in Data Privacy to make sure Mable always complies with the most recent data privacy laws.
Like all Tracking Tools, Mable can only track users in the EU if they have given their Consent to being tracked. As long as Mable is connected to the Consent Banner in your Shop, Mable tracking is 100% GDPR compliant.
Out of the box Mable can be integrated with most Consent Banners on the market. If you are using a special Consent Banner, you can always connect it manually to Mable via our Custom Consent API.
Why do companies use Mable?
With Mable, companies ensure that the advertising platforms they spend thousands of dollars on each month work as cost-efficient and accurate as possible to maximize the Return on Investment of their Marketing Spend. Through better Insights Mable also helps with decision making and budget allocation.
Which attribution windows does Mable support?
Since Mable focuses purely on accurate conversion data collection and sends this data directly to your advertising platform, Mable is not bound to any specific Attribution Window. Instead the respective advertising platform decides which Attribution Windows to offer.
However, we see significant increases in the number of attributed conversions, especially with very high CPAs and long customer journeys. This means the longer attribution windows offered by the platforms start to work better again when using Mable data.
Does Mable track in real time?
Yes, the average transmission time of Mable is less than 10 seconds.
Does Mable have an impact on page speed?
The Mable App/ Plugin is especially optimised for page speed. The size of the package is less than 50 kb and is therefore very small compared to other tools.