Mable 2.0 Core Is Live - The Next Generation Of Data Driven Optimization
We’re excited to announce that Mable 2.0 Core is now live! Building on the foundation of Mable 1.0, this new version represents the next generation of data-driven growth for Shopify and Shopware brands.
What’s New in Mable 2.0 Core?
Mable 2.0 Core comes packed with powerful new features designed to help you unlock deeper insights, streamline operations, and scale your business more efficiently.
Here’s what you can expect:
Everything from Mable 1.0
All the proven features of Mable 1.0 are included, such as improved data quality, shorter learning phases, iOS 14.5+ and adblocker workarounds, session logic, GDPR compliance, and consent analytics.
New Features in Mable 2.0 Core
- Performance Analytics — Get detailed performance insights to drive smarter decisions.
- Shopify Markets — Manage multiple markets effortlessly within your Shopify setup.
- Multi-Stores — Seamlessly handle data across multiple stores.
- Catalog Support — Enhanced catalog management to keep your product data organized and actionable.
- Data Hygiene — Maintain clean and reliable data automatically.
- All Ad-Platforms Included — Comprehensive support for all major ad platforms, no extra integrations needed.
- Billing According to Session Retainer — More flexible billing that scales with your session usage.
Why Get Mable 2.0 Core?
Mable 2.0 Core is the next step for brands who want to future-proof their analytics and growth strategies. Whether you’re running a single store or managing complex multi-market operations, Mable 2.0 Core gives you the tools you need to succeed.
Get Started Today
Ready to level up? Learn more about Mable 2.0 Core or contact our team to upgrade your current Mable version.
Any Questions?
What’s the difference between Mable and other Tracking Tools?
We are often asked if Mable is comparable to other tools like Triplewhale, Tracify or other attribution tools. However, those tools are a completely different category of tools with a different purpose. These tools offer external attribution analysis, without passing the data to the algorithm.
Mable, on the other hand, records the conversion events in the shop as precisely and completely as possible and transfers this data directly to the platform algorithms via the Conversion API.
Is Mable GDPR compliant?
In the development of Mable we are working very closely with a Law Firm that specializes in Data Privacy to make sure Mable always complies with the most recent data privacy laws.
Like all Tracking Tools, Mable can only track users in the EU if they have given their Consent to being tracked. As long as Mable is connected to the Consent Banner in your Shop, Mable tracking is 100% GDPR compliant.
Out of the box Mable can be integrated with most Consent Banners on the market. If you are using a special Consent Banner, you can always connect it manually to Mable via our Custom Consent API.
Why do companies use Mable?
With Mable, companies ensure that the advertising platforms they spend thousands of dollars on each month work as cost-efficient and accurate as possible to maximize the Return on Investment of their Marketing Spend. Through better Insights Mable also helps with decision making and budget allocation.
Which attribution windows does Mable support?
Since Mable focuses purely on accurate conversion data collection and sends this data directly to your advertising platform, Mable is not bound to any specific Attribution Window. Instead the respective advertising platform decides which Attribution Windows to offer.
However, we see significant increases in the number of attributed conversions, especially with very high CPAs and long customer journeys. This means the longer attribution windows offered by the platforms start to work better again when using Mable data.
Does Mable track in real time?
Yes, the average transmission time of Mable is less than 10 seconds.
Does Mable have an impact on page speed?
The Mable App/ Plugin is especially optimised for page speed. The size of the package is less than 50 kb and is therefore very small compared to other tools.