Don’t just take 
our word for it.
Take Meta’s!

In a landmark study with Meta, we were able to prove the profound impact of Mable's advanced tracking on attributed conversion rates. Across 25 A/B tests and 23 brands, Mable significantly outperformed standard Pixel + CAPI connections. This demonstrates the great impact of improved data quality on the performance of performance ads.


As shown in this study, Mable is a great way to improve data quality in the Ad Account. It reports more conversions than industry-standard Pixel & CAPI integrations, leading to an improved attributed conversion rate for the tested Meta Campaigns.

Nicolas Arrivé
Nicolas Arrivé
@ Meta
Manager, Marketing Sciences, EMEA
Brands who trust Mable:
Zoe Lu
emma & noah
Holy Energy
mybacs Case

After the iOS14 launch, we saw a drop in our paid social performance. After we were able to track almost twice as many purchase events as before with Mable, our insights and performance improved massively. A real game changer!

mybacs Case

Our Pricing Model

Calculate your Mable Price
Where do you want to send the data?
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How many Conversion Events do you have in your shop per month?
Need to find your number of Conversion Events?
Check out the Tutorial
< 150k
< 500k
< 5M
< 10M
tier 1
Per Month
Up to 150k Events
Per Month
1 Destination

The Price is calculated dynamically at the end of each month based on the number of events tracked by Mable in that month.

Any Questions?

What’s the difference between Mable and other Tracking Tools?

We are often asked if Mable is comparable to other tools like Triplewhale, Tracify or other attribution tools. However, those tools are a completely different category of tools with a different purpose. These tools offer external attribution analysis, without passing the data to the algorithm.

Mable, on the other hand, records the conversion events in the shop as precisely and completely as possible and transfers this data directly to the platform algorithms via the Conversion API.

Is Mable GDPR compliant?

In the development of Mable we are working very closely with a Law Firm that specializes in Data Privacy to make sure Mable always complies with the most recent data privacy laws.  

Like all Tracking Tools, Mable can only track users in the EU if they have given their Consent to being tracked. As long as Mable is connected to the Consent Banner in your Shop, Mable tracking is 100% GDPR compliant.

Out of the box Mable can be integrated with most Consent Banners on the market. If you are using a special Consent Banner, you can always connect it manually to Mable via our Custom Consent API.

Why do companies use Mable?

With Mable, companies ensure that the advertising platforms they spend thousands of dollars on each month work as cost-efficient and accurate as possible to maximize the Return on Investment of their Marketing Spend. Through better Insights Mable also helps with decision making and budget allocation.

Which attribution windows does Mable support?

Since Mable focuses purely on accurate conversion data collection and sends this data directly to your advertising platform, Mable is not bound to any specific Attribution Window. Instead the respective advertising platform decides which Attribution Windows to offer.

However, we see significant increases in the number of attributed conversions, especially with very high CPAs and long customer journeys. This means the longer attribution windows offered by the platforms start to work better again when using Mable data.

Does Mable track in real time?

Yes, the average transmission time of Mable is less than 10 seconds.

Does Mable have an impact on page speed?

The Mable App/ Plugin is especially optimised for page speed. The size of the package is less than 50 kb and is therefore very small compared to other tools.